GOL vs LATAM 2026: LATAM Wins for Delta Flyers
LATAM wins for Delta flyers (joint venture) and includes a checked bag on Standard Economy. GOL exited Chapter 11 in June 2025. Both cap carry-ons at 12 kg.
Quick verdict
LATAM is Brazil's #1 airline by domestic market share, has a tight Delta Air Lines joint venture (Delta holds 20 percent equity and shares LATAM A350s), runs a broader international network with 787 and A350 widebodies, and operates a modernized cabin product. GOL is Brazil's #2, emerged from Chapter 11 on 6 June 2025 with $1.9 billion in exit financing and Abra Group as the largest shareholder, runs an all-737 narrowbody fleet focused on domestic and short-haul international, and partners with American Airlines plus Air France-KLM through codeshares. Both 12 kg Economy carry-on. LATAM includes a checked bag on Standard Economy where GOL's Lite fare does not. A merger with Azul is off: Azul and GOL's owner Abra ended their merger talks on 25 September 2025, and Azul terminated its codeshare with GOL.
On this page
- Quick verdict
- Side-by-side specs
- What We Looked For
- Are GOL and LATAM carry-on bag rules the...
- Which airline has a better checked bag p...
- Which airline has a better cabin product...
- Which airline is more reliable and safer...
- Which airline has a broader network?
- Is Smiles or LATAM Pass a better loyalty...
- Who Should Pick GOL
- Who Should Pick LATAM
- The Bottom Line
- FAQ
- Go deeper
- Hub connections
- Related
- Sources
| Spec | GOL Linhas Aéreas | LATAM Airlines |
|---|---|---|
| Carry-on (in) | 21.7 x 13.8 x 9.8" | 21.7 x 13.8 x 9.8" |
| Carry-on (cm) | 55 x 35 x 25 cm | 55 x 35 x 25 cm |
| Carry-on weight | 12 kg (26.5 lb) | 12 kg (26 lb) |
| Carry-on fee | Free | Free |
| Personal item | 16.9 x 12.6 x 8.7" | 17.8 x 13.8 x 7.9" |
| 1st checked bag | Not published | Free |
| 2nd checked bag | Not published | $100 |
| Basic economy | Basic: personal item only | Basic: personal item only |
| Gate-check risk | Medium | Medium |
| Alliance | None | None |
| Loyalty program | Smiles | LATAM Pass |
Check it for your trip: Checked bag fees Will my bag fit? Carry-on: GOL Linhas Aéreas LATAM Airlines
Fees, policies, and figures in this comparison reflect what we verified as of Oct 2026 and can change afterward. Our live tools and the data behind them are re-verified more often than the written comparison.
Brazil’s two largest carriers spent 2024 and 2025 in very different shapes. GOL Linhas Aéreas filed for US Chapter 11 protection in January 2024 and emerged on 6 June 2025 with $1.9 billion in exit financing, a converted equity capital structure under Abra Group, and a roadmap back to pre-pandemic service levels. LATAM Airlines spent the same period consolidating its post-2022 emergence from its own Chapter 11 process, deepening the Delta Air Lines joint venture that began in 2019 with Delta’s $1.9 billion 20 percent equity investment, and steadily growing Brazilian domestic market share. LATAM carries the most Brazilian domestic passengers, and GOL is second.
The 2026 question is no longer which airline survives. Both have. The question is whether GOL can compete head-to-head with LATAM as a recapitalized #2. It will do that on its own. On 25 September 2025, Azul announced the end of its merger talks with Abra, GOL’s controlling shareholder, and the termination of the Azul-GOL codeshare. American Airlines and United separately agreed to invest in Azul as part of its Chapter 11 restructuring, subject to regulatory approvals, so Brazil still has three separate major airlines.
For a traveler booking right now, LATAM is the structurally stronger airline. It includes a checked bag on Standard Economy where GOL’s Lite fare does not, operates 787 and A350 widebodies on long-haul, runs the Delta JV with shared codeshare and award redemption across SkyTeam-adjacent metal, and serves a meaningfully broader international network. GOL is the budget-priced alternative with an all-737 fleet, an extensive partner network through Smiles (dozens of carriers, no major alliance), and an aggressive route expansion plan post-restructuring. The carry-on rules are functionally identical at 12 kg in Economy on both airlines.
What We Looked For
- Brazilian domestic market share trajectory through 2025-2026, where LATAM holds #1 and GOL #2
- The post-Chapter 11 GOL recovery, $1.9 billion in exit financing and Abra Group ownership
- The Delta-LATAM joint venture mechanics, 20 percent equity, shared A350s, and the new MRO agreement
- The ended Azul-GOL merger talks and the American and United investments in Azul, and what they mean for GOL
- Carry-on and checked bag rules, including GOL’s October 2025 carry-on weight increase to 12 kg
- International network reach, where LATAM’s 767/777/787/A350 widebody fleet beats GOL’s 737-only narrowbody fleet
- Loyalty programs, Smiles’ partner depth versus LATAM Pass’ Delta JV integration
Are GOL and LATAM carry-on bag rules the same?
Functionally yes. Both allow a 12 kg Economy carry-on at 55x35x25 cm, plus a personal item. LATAM Premium Economy and Premium Business get 16 kg. Both airlines strip the carry-on from Basic fares.
Carry-on. Both airlines allow one cabin bag at 55x35x25 cm, 12 kg (26 lb), with wheels included in dimensions. GOL increased its Economy carry-on weight from 10 kg to 12 kg for tickets issued on or after 14 October 2025, matching LATAM’s standard. LATAM Premium Economy and Premium Business get 16 kg / 35 lb instead.
Personal item. GOL allows a personal item at 43x32x22 cm up to 10 kg, with examples including purse, backpack, eco-bag, laptop bag, airport shopping bag, or camera/electronics case. LATAM allows a personal item at 45x35x20 cm, up to 10 kg (22 lb) in all cabins, with similar examples (backpack, wallet, computer bag, baby bag). LATAM’s personal item is slightly larger in length and width but thinner in depth than GOL’s.
Basic fares strip the carry-on. Both GOL Basic and LATAM Basic do not include the overhead carry-on bag, only the personal item. The carry-on must be purchased separately or you must upgrade to a higher fare class. This is the cheapest-fare gotcha to remember on both carriers.
Enforcement. Both airlines are known to enforce carry-on weight strictly at Brazilian airports. The 12 kg ceiling is checked at the gate or boarding desk.
- Winner: Economy weight limit
- Tie / both 12 kg
- Winner: carry-on dimensions
- Tie / both 55x35x25 cm
- Winner: personal item size
- Slight edge to LATAM / 45x35x20 cm vs 43x32x22 cm
- Winner: Basic fare strip
- Tie / both strip overhead carry-on on Basic
Which airline has a better checked bag policy?
LATAM. Standard Economy includes a checked bag where GOL’s Lite fare does not. On GOL you either step up to Classic, which includes the first bag, or add the bag separately.
LATAM. Economy Standard and Full fares include one checked bag up to 23 kg / 51 lb at 62 linear inches. Basic and Light fares do not include a checked bag. LATAM prices bags by route, season and how far ahead you buy. It says buying a bag in advance can save up to 40%, though it sells bags in advance only on routes operated entirely by LATAM (otherwise only at the airport counter), and a bag added more than 48 hours before the flight costs less than one added later. Bags over 23 kg pay an overweight fee at the airport, up to 32 kg per bag on routes to, from or via Argentina, Aruba, Cuba, Europe, Oceania, South Africa or Venezuela, and up to 45 kg elsewhere.
GOL. GOL’s fares run Basic, Lite, Classic, Flex, Premium Economy, and INSIGNIA Business. Basic and Lite include no checked bag for non-members. Basic stays bagless at every Smiles tier, but Lite includes 1 bag for Smiles Silver members, 2 for Gold, and 3 for Diamond and Magno. Classic, Flex, and Premium Economy include the first bag, and INSIGNIA Business includes the first and second. Bought domestically more than 48 hours before takeoff, the first bag costs R$ 130 to R$ 250 (USD 30 to USD 70) and the second R$ 160 to R$ 280 (USD 40 to USD 85). Later bags cost more. Inside 48 hours the first bag starts at R$ 210 (USD 50), and at the airport it is R$ 250 (USD 70). International bags are priced separately. Domestic overweight adds R$ 300 (USD 70) for 23-32 kg and R$ 350 (USD 75) for 32-45 kg; internationally, 23-32 kg costs R$ 720 (USD 160) to South America, Central America, the Caribbean and Mexico, R$ 720 (USD 180) to the USA, or R$ 855 (USD 190) to Europe, and bags over 32 kg are unavailable. Standard bag is 23 kg and 80x50x28 cm, with a maximum of five pieces per customer.
Practical implication. If you book the cheapest fare on each airline (LATAM Basic, GOL Basic), both strip the checked bag. One step up, LATAM Standard includes the bag while GOL Lite does not; GOL’s Classic fare is the one that adds the first bag. If you only need a carry-on, GOL Lite plus the 12-kg carry-on may still work out.
Sports equipment. Both airlines treat ski, golf, and bike equipment as standard checked bags if within the size and weight limits.
- Winner: Standard Economy checked bag
- LATAM / included vs not on GOL Lite
- Winner: Basic fare
- Tie / both strip checked bag
- Winner: a la carte first bag price
- Depends on route / GOL domestic USD 30-70 prepaid
Which airline has a better cabin product?
LATAM. The 787 and A350 widebody fleet runs a competitive long-haul Business and Premium Business product. GOL operates an all-737 narrowbody fleet without widebody premium cabins.
LATAM long-haul. Operates 767-300ER, 777-300ER, 787-8, 787-9, and A350-900 widebodies on transatlantic, transpacific, and South America-to-North America routes. The 787 fleet runs higher cabin humidity, lower cabin altitude pressure, and larger electrochromic windows for long-haul comfort. Premium Business is a 1-2-1 reverse-herringbone lie-flat seat. Premium Economy is in a separate cabin with extra pitch and amenities. Standard Economy is a competent 3-3-3 on 787 and 777, 2-4-2 on A350.
GOL fleet. All Boeing 737 family narrowbody: 737-700, 737-800, and 737 MAX 8. No widebody. GOL operates extensive Brazilian domestic and short-to-medium-haul international (Argentina, Uruguay, Paraguay, Bolivia, Chile, Peru, Caribbean, Florida, Buenos Aires). The 737 cabin is competently configured for narrowbody short-haul with no real premium cabin equivalent to LATAM’s Premium Business. GOL’s Premium Economy or higher-class differentiation on narrowbody is more about extra legroom and meal service than a separate cabin.
Pricing position. GOL is often cheaper than LATAM on overlapping domestic routes, especially on early-booking promotional fares. For travelers prioritizing absolute lowest sticker fare on a short Brazilian domestic flight, GOL is usually the winning carrier. For travelers flying long-haul or wanting a true Business product, LATAM is the only option of the two.
In-flight service. Both airlines run buy-on-board on Brazilian domestic, with complimentary snacks and beverages on longer routes. LATAM long-haul Business includes full meal service.
- Winner: long-haul Business class
- LATAM / GOL has no widebody
- Winner: Premium Economy cabin
- LATAM
- Winner: domestic narrowbody fare
- GOL / often cheapest on overlapping routes
- Winner: fleet diversity
- LATAM / 767/777/787/A350/A320 vs all-737
Which airline is more reliable and safer?
Both airlines operate to international safety standards and through Brazilian and US regulatory oversight. Granular on-time performance data is not consistently published for individual Brazilian carriers in 2026, but neither has been flagged for outsized reliability issues during the recovery period.
Safety. Both GOL and LATAM are IATA Operational Safety Audit (IOSA) certified. ANAC oversight in Brazil and FAA oversight on US-bound operations apply to both. Neither carrier has had a fatal accident in the recent recovery period. GOL’s recent operational history through Chapter 11 included continued normal operations without major safety incidents.
Reliability through restructuring. GOL ran continuous service during its January 2024 Chapter 11 filing through to June 2025 emergence, with no major schedule disruption beyond ordinary operational variance. LATAM operated through its own earlier Chapter 11 (2020-2022) and has been stable since. Both airlines benefited from supportive Brazilian regulatory oversight that allowed them to continue flying through restructuring.
Cancellation rates. Brazilian domestic cancellation rates have historically been moderate by global standards, with both LATAM and GOL running comparable cancellation profiles. Specific 2025-2026 ANAC cancellation figures for individual carriers are not summarized in public reporting.
Practical implication. For a 2026 traveler, both airlines are operationally reliable. The reliability decision is less about safety or cancellations and more about schedule integrity on specific Brazilian domestic routes where competition forces both airlines to perform.
- Winner: safety record
- Tie / both IOSA certified, no recent fatal accidents
- Winner: reliability through restructuring
- Tie / both ran continuous service
- Winner: Brazilian regulatory standing
- Tie / both under ANAC oversight
- Winner: schedule integrity post-recovery
- Tie / individual data not consistently published
Which airline has a broader network?
LATAM, both internationally and domestically. LATAM group serves 160 destinations in 27 countries and territories across the Americas, Europe, Oceania, and Africa. GOL focuses on Brazilian domestic and South America with short-to-medium-haul international.
LATAM. Operates from São Paulo (GRU), Lima (LIM), and Santiago (SCL) as primary hubs. International network includes North America (Miami, JFK, Los Angeles, Orlando), Europe (Madrid, Barcelona, Frankfurt, Lisbon, Milan, Rome, Paris), Oceania (Auckland, Sydney, Melbourne, Tahiti), Africa (Johannesburg, Cape Town), and dense South America coverage. LATAM Airlines Brasil specifically is the largest carrier within Brazil by domestic share and is expanding Europe and Africa network presence per Aviation Week reporting in 2026. The Delta JV adds codeshare access to Delta’s US domestic and transatlantic network.
GOL. Brazilian domestic focus from São Paulo (GRU and CGH), Rio de Janeiro (GIG and SDU), Brasília, Salvador, Recife, Fortaleza, and other Brazilian cities. International network is regional: Argentina (Buenos Aires, Rosario), Chile, Uruguay, Paraguay, Bolivia, Peru, the Caribbean (Cancun, Punta Cana), Florida (Miami, Orlando), and Buenos Aires-Argentina routes. No European or Oceania nonstops on own metal. Its codeshare and interline network includes American Airlines, Air France-KLM, Emirates, and Etihad, extending practical reach without operating the routes directly.
Brazilian domestic overlap. Both carriers compete on the major trunk routes (São Paulo-Rio, São Paulo-Brasília, São Paulo-Salvador, São Paulo-Fortaleza), but GOL has more frequencies on some secondary city pairs and LATAM has stronger hub-and-spoke coverage of smaller cities. Azul (the third major carrier) is dominant in regional Brazil, which is why the Azul-GOL merger talks, ended in September 2025, drew so much attention.
Future state. The Azul-GOL merger is off. Azul and Abra ended their merger talks on 25 September 2025, and Azul terminated the two airlines’ codeshare, while honoring tickets already issued under it. American Airlines and United each agreed to invest US$100 million in Azul as part of its Chapter 11 restructuring, subject to regulatory approvals. Brazil keeps three separate major carriers, with LATAM inside the Delta JV.
- Winner: international network breadth
- LATAM / 160 destinations, Europe/Oceania/Africa
- Winner: Brazilian domestic share
- LATAM / #1 vs GOL at #2
- Winner: South America coverage
- LATAM / broader regional network
- Winner: codeshare and interline partner count
- GOL / wide partner list outside any major alliance
Is Smiles or LATAM Pass a better loyalty program?
Both have strengths. Smiles wins on partner-redemption breadth. LATAM Pass wins on Delta JV integration and clarity of award pricing post-2026 changes. Most Brazilian frequent flyers run both programs.
Smiles (GOL). Dynamic award pricing where the number of Smiles Miles required varies by demand, booking time, and cash fare. Smiles is in no major airline alliance but has partnership agreements with dozens of airlines, including American Airlines, Emirates, Etihad, Air France-KLM, Aerolineas Argentinas, Aeromexico, and many others. Multiple country variants exist: Smiles Brazil and Smiles Argentina have sometimes-divergent award charts where one is more generous than the other for the same flight. The program’s value driver is the partner breadth and the periodic Miles & Money promotions. US credit card transfer support is limited.
LATAM Pass. LATAM’s program with structural changes that took effect 1 January 2026 (adjusted award pricing, status earning recalibrated post-2025). Integrated with Delta SkyMiles via the JV: status credit and earning are reciprocal across LATAM and Delta metal, partner awards can route through Delta SkyMiles award redemptions for some itineraries. Less complex than running Smiles Brazil plus Smiles Argentina, but with fewer non-Delta partner options. Status tiers Member, Gold, Platinum, Black, and Black Signature.
For US travelers. Smiles can transfer some credit card partners (Citi ThankYou via a limited path historically). LATAM Pass integrates with Delta SkyMiles, which has the broadest US credit card transfer partner support (Amex Membership Rewards). For US-based members earning into a Brazilian carrier’s program, Delta SkyMiles plus LATAM Pass is the more usable construct.
For Brazilian-based travelers. Smiles is often preferred for partner redemption depth (especially Air France-KLM and Emirates), while LATAM Pass is preferred for own-metal redemptions and Delta JV access.
- Winner: partner redemption depth
- Smiles / dozens of carriers, no major alliance
- Winner: Delta JV integration
- LATAM Pass / reciprocal with SkyMiles
- Winner: US credit card transfer access
- LATAM Pass via SkyMiles / Amex MR transfer path
- Winner: award pricing transparency post-2026 changes
- Slight edge to LATAM Pass
Who Should Pick GOL
- You are flying Brazilian domestic and want the lowest sticker fare on an overlapping route, especially with early-booking discounts
- You are happy to add a checked bag a la carte rather than book Standard, and you can prepay 48+ hours online for the cheapest rate
- You travel domestically with carry-on plus a personal item only and benefit from the 12 kg Economy ceiling
- You collect Smiles miles and value the Smiles partner network (Emirates, Etihad, Air France-KLM, Aerolineas)
- You are flying GOL’s regional international network (Argentina, Uruguay, Paraguay, Bolivia, Peru, Caribbean)
- You hold American Airlines AAdvantage status and want to credit GOL flights via the codeshare and interline path
- You want to back GOL’s post-Chapter 11 recovery as an independent #2
Who Should Pick LATAM
- You are flying long-haul to North America, Europe, Oceania, or Africa from Brazil or another South American hub
- You want Standard Economy with a checked bag included on international routes without upgrading
- You want a long-haul Premium Business product (1-2-1 lie-flat) on 787 or A350 widebody
- You hold Delta SkyMiles status or fly Delta regularly and want JV reciprocity across LATAM metal
- You are connecting through São Paulo, Lima, or Santiago to a destination LATAM serves directly
- You value LATAM’s 787 cabin features (higher humidity, lower pressure, larger windows) on long-haul
- You earn through Amex Membership Rewards or another major US credit card and want a usable transfer path via Delta SkyMiles into LATAM Pass
The Bottom Line
LATAM is the default-better airline for international and premium travel out of Brazil in 2026. The Delta JV adds Star-Alliance-style ecosystem benefits without the alliance overhead, the 787 and A350 widebody fleet runs a real long-haul Business product, the international network is materially broader, and Standard Economy includes a checked bag where GOL’s Lite fare does not. LATAM has held the #1 Brazilian domestic share for over 34 consecutive months and has been steadily growing rather than just defending.
GOL is the right pick for travelers prioritizing absolute lowest sticker fare on a Brazilian domestic flight, travelers who only carry a carry-on, and travelers who actively use the Smiles partner network for premium international redemptions on Emirates, Etihad, or Air France-KLM. The Chapter 11 emergence on 6 June 2025 with $1.9 billion in exit financing means GOL is no longer the financially-stressed carrier it was 18 months ago, and the expansion plan toward pre-pandemic service levels is real.
The wildcard used to be a merger with Azul. That ended on 25 September 2025, when Azul announced the end of its talks with GOL’s owner Abra and terminated the codeshare between the two airlines. GOL now competes with LATAM as a stand-alone #2, and the thing to watch is whether its post-restructuring expansion closes the gap.
For more South America and Latin American context, see LATAM vs Avianca and Aeromexico vs Volaris.
Frequently asked questions
Is GOL or LATAM better in 2026?
Did GOL exit Chapter 11 bankruptcy?
Are GOL and LATAM in airline alliances?
Which airline has cheaper checked bags, GOL or LATAM?
Which airline has a better loyalty program, Smiles or LATAM Pass?
Go deeper on either airline
GOL Linhas Aéreas
Writing about GOL Linhas Aéreas and LATAM Airlines? Embed this baggage comparison on your site
Connecting at their hubs
LATAM Airlines
| Hub | Dom →Dom | Dom →Intl | Intl →Dom | Intl →Intl |
|---|---|---|---|---|
| GRUSao Paulo guide | 45 | 60 | 90 | 60 |
| BOGBogota guide | 40 | 60 | 90 | 60 |
| LIMLima guide | 45 | 90 | 90 | 90 |
All times in minutes: LATAM Airlines' own same-airline minimums (OAG), verified Jun 2026. Mixed-airline connections use the airport standard.
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Sources
Facts, costs, and travel details in this comparison were verified against the following sources. See our research methodology for how we vet and update data.
- Aerotime: Articles accessed 2026-05-29
- Aviationweek: Airports networks accessed 2026-05-29
- Brazilian Airlines accessed 2026-09-30
- GOL Linhas Aéreas: Bagagem de mão accessed 2026-11-01
- GOL Linhas Aéreas: Bagagem despachada accessed 2026-11-01
- LATAM Airlines: Baggage accessed 2026-10-17
- LATAM Airlines: Carry on accessed 2026-10-01
- LATAM Airlines: Checked baggage accessed 2026-11-01
- Latam: Benefits accessed 2026-05-29
- Mziq: Document accessed 2026-09-30
- Prnewswire: News releases accessed 2026-06-19
- Q4cdn: Ar accessed 2026-10-15
- Sec: Data accessed 2026-09-30
- Sec: Latamairlines latamannounc accessed 2026-05-29
- Awardfares accessed 2026-09-30
- Todaytraveling accessed 2026-05-29
- Travel And Tour World accessed 2026-05-29
- Upgraded Points accessed 2026-05-29
Entries shown without a link are cited for transparency but not linked.
If a figure looks wrong, email hello@vient.org, see how we handle corrections, or browse past fixes in our public changelog.
GOL Linhas Aéreas and LATAM Airlines can change rules without notice, so confirm with your carrier before flying.